While still CEO of GrayMatter, he heard rumours about him spread from within the company. Stories about him spending massive amounts of money and luxurious lifestyle and that he did not care about his employees and his company’s future. Some believed it and some did not. Once the rumours reached the board of directors, they then demanded Alexander’s resignation as CEO. He accepted their decision and left the company. He later sold his home and bought a modest-looking condominium in the city. He now wants to pursue a relationship, have more time for his hobbies, and maybe even get married. He on top found a small company in a thriving market and bought it. Remembering all the fake rumours and thinking his employees might have a feeling of resentment towards him for the lack of communication. He decided to make his ownership a secret and take a position in the company as a typical employee to have a more thorough understanding of the wants and needs of his employees.